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But Apple doesn’t seem to ‘push’ this channel much. It looks like it tries to replicate the concept of the MTV (originally Music Television), which launched forty years ago on August 1, 1981. What do Apple Music TV, Turntable.fm/ and Sessions Live have to offer? Let’s find out!Īpple Music TV is a kind of odd thing. Therefore I have decided to have a look at just three interesting new ideas bringing music in front of an online audience. The truth is, that the live contact between an artist and the audience is almost impossible to replicate in the online or virtual domain.īut until there exist an audience willing to participate and pay for the interaction with their favourite artists, the evolution cannot be stopped. The live music scene and music festivals had been doing pretty well.Īs a result, many artistic activities have moved online, with various levels of success. On the other hand musicians, who couldn’t make enough income from selling their music recordings, put more emphasis on live concerts. The part of the music industry dealing with the recorded music has recovered healthily. Just look at subscriber numbers advertised by streaming services like Spotify, AppleMusic, YouTube, Amazon, Pandora or Deezer.
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Music has truly become available like water - as futurists Gerd Leonhard and David Kusek forecasted in their The Future of Music: Manifesto for the Digital Music Revolution in 2005. The result surpassed all expectations and after years of shrinking, the music industry is flourishing away.
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As fighting such development and suing some of its loyal customers didn’t help at all, the industry hasn’t have any other choice than to adjust and find new ways how to run the music business.
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Over twenty years ago, the music industry was terrified by the internet and its capabilities to allow spreading and downloading music for free (… does anyone still remember Napster?). New technological developments on one side and challenges of the current pandemics on the other side, force everyone to adapt to be able to survive.